Overview

Working with Nike gave us the opportunity to create a game-changing experience that took Corporate Responsibility and Sustainability Reporting to a whole new level. We did this by creating responsive desktop, tablet, and mobile experiences that engage users by taking them on a journey through the Nike value chain.

Solutions

Data-packed CR reports aren’t exactly a breezy read. We set out to broaden the audience for Nike’s reporting by creating an experience that’s both informative and fun to explore. We worked together to transform the raw data into compelling and useful visualizations that offer insight into Nike’s business, value chain, influence, and impact. The technical foundation of responsive web design, CMS integration, cloud hosting, and HTML5 established an ecosystem for information, the sharing of data, and future reporting.

Results

Accolades for the site include recognition from Forbes as one of the Most Dynamic Social Innovation Initiatives; a Communication Arts WebPick of the Day; a W3 Award; a Nike Maxim Award; the Davey Award; and a Webby nomination. Leon Kaye at Triple Pundit called Nike’s report “quite possibly one of the most compelling and engaging I have ever come across.” Kaye gave the report kudos for innovation, education, and how it managed to “bring sustainability alive” using demonstrations and common language.